Pre-Production Notes

What about’ Statement

This is a mini documentary film about ‘Santa Paws of Skid Row’, a free Christmas animal care event for the pets of the homeless in Downtown Los Angeles.

Emotional Impact

After watching the film, the audience feels touched and motivated to help.

Call to Action

Be a hero for animals. Give today.

Implementation

Story Arc

Chuck and Yael are passionate about the homeless and the health of their pets and want to help but money is low in the Skid Row community therefore they set up a free pet care event once every Christmas season in Downtown Los Angeles.

Beats

The audience feels touched …

1. Showing the living conditions for homeless people
   Skid Row drive through, GoPro, 2.7k, 60fps

2. Showing tense homeless entering the event and reluctantly handing over their pets to the groomers
   Scene coverage

3. Showing people taking advantage of the things offered at the event (vaccines, pet toys & pet food, name tags, free lunch, grooming)
   Scene coverage

4. Showing the makeover (before and after) of their pets
   Scene coverage

5. Showing the joy when they get their freshly groomed pet back (hand/over, Santa picture)
   Scene coverage

6. Statements of homeless people how this events helps them and their pets (they care about their pet friends)
   - How did you meet your pet?
   - How does your pet help you in your life?
   - Does this event help you and your pet? In what ways?

7. Showing grateful, smiling people and beautifully groomed pets
   MCU and CU

…and motivated to help

1. Providing the call to action

*Note to self
Scene coverage
Establish WIDE push in, CU action hands, MCU interaction, CU reaction face, Ending WIDE pull away

• Audio signature
  (e.g. Hi I’m Chuck - and I’m Yael - from Hollywood Grooming)

• What year was the first event?

• Can you tell us what happened that made you decide to actually do something to help the homeless and their pets?

• And why Skid Row?

• Remembering the first event, what was the biggest challenge back then?

• What is today the biggest challenge?

• How do the homeless find out about his event?

• What are you offering the homeless during the event?

• How is this helpful to them?

• How many homeless with their pets have you provided services for over the years?

• Do you have "returning customers"?

• Do you get any kind of funding for this event?

• How can the viewers help?